Engineering
Builds and ships the software.
Engineering designs the system, writes the code, and tests it before anything goes live. Roles here include backend and frontend engineers, mobile engineers, a QA engineer who holds a plain PASS or FAIL gate, and security reviewers who check the work before it ships. Nothing in Engineering skips the gate to save time.
Design
Shapes what people actually see and touch.
Design starts with how real people will use the thing, then builds the visual system that carries it. A UX designer maps the flow and tests it for usability. A UI designer builds the visual system and checks the finished build against it before it ships.
Strategy
Tests the idea before it costs anything.
Strategy asks the questions that save time later: is this worth building, who is it for, and what would prove it’s working. This pod includes advisors who pressure test an idea from more than one angle, and a data analyst who reads real evidence instead of guesses.
Brand & Growth
Tells the story and finds the people who need it.
This pod writes the copy, builds the campaigns, and runs the channels where people actually find out software exists. It includes a brand strategist, a social media strategist, a lifecycle and referral specialist, and someone who sets pricing so it stays fair and clear.
Market
Gets the work found and gets a launch noticed.
Market handles the parts most engineering teams treat as an afterthought: getting found in an app store, and getting a launch actually noticed. It includes an App Store Optimization specialist and a launch coordinator.